Shopify stores
SHOPIFYHome, collection, product, cart and content pages, designed as one system so the whole store feels like your brand, not a patchwork.
Shopify design that looks like your brand and sells like a store.
Every page planned around how your customers buy, designed for their phones first, and built on a custom theme you own.
What we design
Every page. Every screen size.
Every page designed around your products, not a template with your logo.
Mobile-first layouts
EVERY PAGEMost of your shoppers are on their phones, so that's where we start. Then we scale up to desktop, not the other way round.
Art direction
LOOK & FEELType, colour, imagery and tone made side by side with the copy, so the store looks considered and says the right thing.
Sections you can edit
DESIGN SYSTEMA kit of designed sections your team can rearrange in the Shopify editor to build new pages and campaigns without breaking anything.
Landing pages
CAMPAIGNSFocused pages for launches, ads and collabs, built to match the ad that sent people there and get them to one clear next step.
A custom Shopify theme
YOURS TO KEEPThe design is built into a Shopify theme made from scratch for your store. No template underneath and no licence to renew.
How a design project runs
Plan it. Design it. Then build it.
This is Launch: start to sale in 3 weeks.
- Week 1
Strategy
A kick-off workshop on your brand, customers and goals, a look at your competitors, and a plan for how the site is structured and navigated.
↳ A site map everyone agrees on - Weeks 1–2
Design
Mobile-first designs for every page type, made with the copy, not around placeholder text. Click through them on your own phone.
↳ Designs you can tap through - Week 2
Refine
Two rounds of revisions to get it right. You tell us exactly what you reckon, and we change it until it's signed off.
↳ Signed-off designs - Weeks 2–3
Build
The design becomes a custom Shopify theme with editable sections, your products loaded and apps connected. Then a handover so you can run it.
↳ A live store you can run
Built in, not bolted on
Good design alone won't grow your business.
A store nobody finds, or nobody buys from, is just an expensive brochure.
SEO
GOOGLEYour store is structured around what customers actually search for, so the right pages show up for the right searches.
- Site structure and navigation planned around real searches
- Page titles and descriptions written for every key page
- Clean URLs and structured data on product pages
AI search
CHATGPTShoppers now ask AI assistants what to buy. We design your store so they can read it, trust it and recommend it.
- AI-ready product data with specific titles and attributes
- Plain-language answers on shipping, returns and sizing
- A store that AI crawlers can read
Copywriting
WORDSThe words are written with the design, not poured in afterwards. Every headline earns its space.
- Headlines and page copy in your brand's voice
- Product descriptions that answer buyers' questions
- No placeholder text, from the first design
Conversion
SALESDesigned with what we've learned from testing stores, so the people who find you actually buy.
- The add-to-cart button always within reach
- Delivery and returns answered next to the button
- Fast pages on mobile
Pricing
Three ways to get it designed.
All prices in AUD, agreed up front.
New store
LAUNCHA$1,500 from, one-time
A custom-designed Shopify store for brands getting started. Five page types, mobile-first, live in 3 weeks.
WHAT'S INCLUDED →Full redesign
REBUILDScoped fixed price
For stores that have outgrown their theme. Research, new design and a custom theme, without losing your rankings.
HOW REDESIGNS WORK →Design help
ACCELERATEA$50 per hour
New pages, a sharper product page or a campaign landing page. Estimated in hours before we start.
HOW ACCELERATE WORKS →
Questions
Good questions. Straight answers.
How much does Shopify website design cost?
A custom-designed Shopify store starts at A$1,500 with Launch, at a fixed price agreed up front. Bigger redesigns are scoped after a free strategy call and also get a fixed price before any work starts. Smaller design changes run on Accelerate at A$50 an hour.
Your Shopify plan is separate and paid to Shopify. Here's what a Shopify store costs in Australia, all in.
How long does it take to design a Shopify store?
Launch takes 3 weeks from kick-off to a live store. A full custom redesign typically takes 8 to 12 weeks, depending on how many page types need designing and how much custom functionality you need.
Can you design just a few pages of our store?
Yes. A sharper product page, a new landing page or a reworked home page can run on Accelerate at A$50 an hour. We estimate the hours before we start.
Can you design around a Shopify theme instead of building custom?
Yes. If a theme fits how you sell, customising it can be the smart, cheaper option. A custom theme makes sense when you'd be fighting the theme: layouts it can't do, apps patching gaps, slow pages, or a store that looks like every competitor on the same template.
Will we be able to update the store ourselves?
Yes. We design in sections your team can rearrange and edit in the Shopify editor without breaking the layout, and every Launch ends with a handover session so you can run the store yourself.
Who owns the design?
You do. Once the project is paid in full, the custom theme code and designs are yours, with no licence to renew and nothing locked to us. See our terms for the detail.