Complete product data
Titles that name the material, size and use, not just "The Classic". Every standard field filled in. Assistants can't recommend what they can't understand.
AI search optimisation. Get recommended, not just ranked.
Your customers are asking ChatGPT, Gemini and Perplexity what to buy. We find out whether your brand comes up, fix what's stopping it, and track it every month.
What's changed
Search got a shortlist.
Shoppers now ask an AI assistant "what's the best…" and get a short answer naming two or three brands. If you're not in that answer, you weren't in the running. There's no page two.
- 01A shopper asks a full question, like "linen shirt under $150 that ships to Perth".
- 02The AI assistant reads the sources it can find and trusts.
- 03Your store: product data, policies and plain answers. The part you control, and where we start.
- 04Everyone else: reviews, articles, forums and search indexes that mention you, or don't.
- 05The answer names two or three brands. The goal is to be one of them.
How AI picks brands
Four things AI looks for.
Nobody outside the AI labs knows the recipe, but the patterns are clear.
Straight answers
Shipping times, returns, sizing and care, written plainly on your site. When a shopper asks "do they ship to Perth?", the assistant needs somewhere to find the answer.
What others say
Reviews, press, "best of" articles and forum threads. Assistants lean on third-party sources to decide who's trustworthy, not just on your own site.
A readable store
Structured data, fast pages, AI crawlers allowed in, and proper indexing in Google and Bing, which several assistants draw on for live answers.
What we do
Test. Fix. Track. Repeat.
About 8 weeks for the first round, then monthly tracking.
- Weeks 1–2
Audit
We test around 50 questions your customers actually ask, across the major assistants. Who gets named? What sources do they cite? Where are you missing?
↳ Your AI visibility baseline - Weeks 2–6
Fix the store
Product data rewritten and filled in, structured data added, answer pages for shipping, returns and sizing, and crawler access checked.
↳ A store AI can read - Weeks 4–8
Earn mentions
The review sites, articles and communities assistants trust in your category, and a practical plan to show up in them.
↳ A source shortlist and plan - Every month
Track
The same prompts, re-run every month. Mentions, position and what's being said about you, against your competitors.
↳ A monthly visibility report
What you get each month
A report you'll actually read.
One page: the questions that matter, and whether you're coming up.
| Buyer question | ChatGPT | Gemini | Perplexity | Copilot |
|---|---|---|---|---|
| "Best Australian linen shirt brand" | ★ NAMED FIRST | MENTIONED | ★ NAMED FIRST | MENTIONED |
| "Linen sheets that get softer over time" | MENTIONED | NOT MENTIONED | MENTIONED | NOT MENTIONED |
| "Sustainable clothing brands made in Australia" | NOT MENTIONED | NOT MENTIONED | MENTIONED | NOT MENTIONED |
| "Linen shirt under $150 that ships to Perth" | ★ NAMED FIRST | MENTIONED | MENTIONED | MENTIONED |
MENTION RATE11 / 16 ↑
NAMED FIRST3 ↑
NEXT FIXSustainability page + materials data
Agentic commerce
When the AI does the buying.
The next step is AI agents that don't just recommend a product, they buy it for the shopper. That needs product data an agent can trust and a checkout it can finish. See how agentic commerce works, and what's live for Australian stores.
Questions
Good questions. Straight answers.
What is AI search optimisation?
AI search optimisation, also called answer engine optimisation (AEO) or generative engine optimisation (GEO), is the work of making your brand easy for AI assistants like ChatGPT, Gemini, Perplexity and Copilot to find, understand and recommend.
It covers your product data, the answers on your site, how crawlable your store is, and what other sites say about you.
Is AI search optimisation different from SEO?
It builds on SEO rather than replacing it. SEO aims to rank a page in a list of results; AI search aims to get your brand named inside the answer. People type short keywords into Google ("linen shirt") but ask AI full questions ("linen shirt under $150 that ships to Perth").
Both reward relevant, well-structured, trustworthy content, so good SEO is the foundation. AI search adds complete product data, direct answers and third-party mentions, and you measure it differently: by your mention rate across a fixed set of prompts, tracked monthly, rather than rankings and clicks.
How do I get my brand recommended by ChatGPT?
Make it easy for the assistant to be confident about you: complete product data with specific titles and attributes, plain-language answers on shipping, returns and sizing, structured data, a site AI crawlers can read, and mentions in the reviews, articles and communities assistants cite.
Then test the questions your customers actually ask, and track whether you come up.
How long does AI search optimisation take to work?
Fixes on your own site, like product data and crawler access, can be picked up as assistants re-read your store. Earning mentions on other sites takes longer. Our first round typically runs about 8 weeks, and we re-run your prompts every month so you can see the trend rather than guess.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who does. AI answers change with every model update and differ from person to person. What we can do is remove the reasons an assistant would skip you, measure your visibility against competitors with the same prompts every month, and keep improving the result.
Does this work for Australian Shopify stores?
Yes. Australians already ask AI assistants for product recommendations, and the work of being recommended is the same wherever you are.
Buying directly inside AI chats started with US shoppers, and Shopify says Google is extending that checkout to Australia. Getting your product data ready now means you're in position as it rolls out.
What does AI search optimisation cost?
AI visibility work runs on Accelerate at A$50 an hour. We scope the audit and first round of fixes after a free strategy call, so you know the hours before we start. Monthly tracking after that is light-touch.